Working on this project actually got the attention of my teen boys. The director was Jeff Tremaine, creator and director of Jackass (starring Johnny Knoxville). My boys LOVE Jackass. They actually thought this was cool.
Jeff approached this spot differently than most I’ve worked on. The gags of surprising the star of the spot are real. He really did not expect it. So we had to design coverage and props to be hidden. This was fun to work on.
You can see here the storyboard comparison to the final spot.