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Texas Realtor ®, Ted Simon, has hired Orlando animation company, A&S Animation, Inc., to develop a new marketing campaign for his business. Mark Simon, president of A&S Animation, Inc. and Ted’s son, has designed campaigns for Ted before. In the mid-80’s producer Mark Simon owned an award-winning print advertising agency, Nomis Creations, in Houston, Texas. In 1988, Mark’s company designed a campaign that won his father the Best Re/Max Farming Agent award for the state of Texas. Farming is a real estate term that describes marketing for clients.
The new campaign consists of 12 monthly color flyers that portrays Ted as a Superman-style character, Super Realtor®. While the Super Realtor® character catches peoples attention, it’s actually his alter ego, Ted Simon, who is the star of the ads. Each month, readers find out another personal aspect of Ted’s life. For instance, the first flyer shows Ted captaining a sail boat and the sixth one shows him skiing the Rockies.
“I took each personal element of Ted’s that was shown in the flyers and used a relevant term to compare his interests to his ability to sell homes.” says Mark. “For instance, the flyer describing Ted’s 21 years as a top engineer for Shell Oil ends with the statement, ‘Ted will engineer the best deal for your home!’ We’ve found over the years that ads for realtors that reflect the person, not the job, have the best results.
